Brand Redevelopment + Website

Client: GWS Engineering and Construction

Goodwill Welding Solutions original brand, did not reflect its capabilities and innovative solutions within the broader industry, leading to us creating and launching GWS Engineering and Construction as a new brand to market, helping GWS redefine its value proposition and position its services to prospective clients and the broader industry while retaining a connection to its origins.

This development saw a number of initiatives and promotions to launch the GWS brand targeted towards its key audiences in engineering and construction, including: Research, Business Name, Brand identity and logo development, brand guide, redesign of all marketing communications, corporate brochure and stationary materials, website design and development, vehicle wraps, building signage, online and advertising services, apparel, stickers.

GWS Engineering and Construction (GWS) previously known as Goodwill Welding Solutions, is an Australian family operated business with over 17 years of experience. GWS has a factory workshop located approximately 50 km south west of Sydney. Our scope of work and experience is focused in the construction and engineering industries, for steel supply and providing excellent service, quality and reliable workmanship in fabrication.

GWS Engineering & Construction

GWS Engineering & Construction is a proud indigenous owned & operated company supplying steel to Greater Western Sydney.



  • Website Design
  • Website Hosting
  • Brand Identity
  • Logo Design
  • Style Guide
  • Corporate Brochure
  • Work Shirt Design & Production
  • Casual Shirt Design
  • Vehicle Signage Design and Installation
  • Stationery Materials
  • Merchandise Items
  • Stickers
  • Email Signatures
  • Setup Google Mail
Website Design + Development
Brand Identity + Positioning
Digital Services + Advertising
Video Production + Services